Data protection

We take data privacy VERY seriously. This website makes use of data protection by design and default. That means it’s designed to gather as little information from you as feasibly possible. There are no adverts that track your every move and cookie use is limited to the bare essentials needed to make the site function.

What is this web site?

The address of this web site is – it should be shown in your browser bar, i.e. in the box you typed this domain name in to or the bookmark you accessed it through. The web site is owned and operated by MacLellan Creative Limited, registered in England and Wales, company number 12667542. Please get in touch via the Contact page. Use of this web site indicates acceptance of our Privacy Policy and Terms and Conditions.

What personal data is collected and why?

Contact forms & E-mail

When you submit information via any contact form on this site, the information you type in to that contact form will be sent to me. So for example, if you type your name in the ‘Name’ box, your name will be sent to me. Same applies for all the other boxes on the form. If you type personal information in a box and click ‘submit’ then that personal information will be sent to me. If you would rather I didn’t receive personal information about you then a) don’t type it in to the box and b) don’t click submit. Same applies for e-mails. For security reasons we may use technologies such as reCaptcha to protect our website.

Data sharing

By becoming a member of this website you will automatically be subscribed to the Small Business Toolbox mailing list. This is essential for basic website functionality to work and is used, amongst other things, to let you know when new articles have been published.

Some data is stored on 3rd party systems to make everything work. We always try to keep this to an absolute minimum. For example, if you subscribe to our newsletter then your name and e-mail address will be stored on Mailchimp’s servers, or whoever we happen to be using at the time for mailing list management. If you would rather this doesn’t happen then please don’t send your personal information to us.


Cookies are small files stored on your computer to make websites work. Pretty much all web sites make use of them. We only use essential cookies and even then we’ve done a huge amount of work to minimise the use of cookies. We don’t knowingly use tracking cookies – if you find one of these or any other cookies you don’t think we should be using please let us know! 

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. We will also set up cookies to storage your logon details if you click the ‘Remember Me’ box when you log in. If you log out of your account, the login cookies should be removed.

Embedded content from other websites (e.g. YouTube videos)

Embedding content allows for a better overall user experience since you can watch videos and other media without having to leave the article you’re currently reading. Generally speaking, when you embed content on a website from another website then cookies from that website will be stored on your computer as if you were on that website. These are known as 3rd party cookies. On this site, through data protection by design and default, we’ve done our best to completely remove the need for 3rd party cookies – if you spot any please let us know (contact details below). This isn’t easy since by default, embedded videos on websites could theoretically pass personal information to 3rd parties even if you don’t watch the video. On this site embedded YouTube videos use technologies to anonymise or completely remove tracking providing you don’t press ‘play’ on the video. Bear in mind if you do watch a video your personal data may still be passed to YouTube as if you were watching the video in a normal browser window. Affiliate links don’t use any tracking directly on this website however bear in mind once you’re on a 3rd party website we no longer have control over your privacy.

How long is your data retained?

If you send us a personal comment via a contact form or e-mail it will be retained indefinitely for historical reference. Personal information sent to us for order processing may be retained indefinitely to allow your account to function.

What rights you have over your data

You can request to have a copy of information we hold about you. You can also request for this information to be deleted. This does not include any data we’re obliged to keep for administrative, legal, tax, or security purposes.

Where we send your data

Your data may be securely transferred to organisations for order management and fulfilment purposes. These organisations include but are not limited to:

  • PayPal & Stripe for processing of payments
  • Mailchimp  who look after our e-mail mailing lists

Other than the above, which is essential for things on this site to work, we won’t knowingly share or sell your data outside this business. In the event of sale or transfer of ownership of this business as a whole, all data associated with the business sale would be transferred to the new business owners in whole or in part. This may include but is not limited to all customer information, customer databases and historic order information. This data would become the property and responsibility of the new business owners.

Contact information

You can get in touch via the contact form on this web site. Contact forms are discussed above. If you send a message asking for no personal information to be stored then you will have to send some identifying personal information such as your name and e-mail address so we know who you are.

Right to variation

We expressly reserve the right to vary our Privacy Policy at any time without notice.

Sept 2020 – Version 2.1