In a desperate attempt to compete with the likes of TikTok and appeal to our increasingly short attention spans, YouTube are heavily pushing Shorts. Ultra-shortform videos, under a minute long and in vertical screen orientation. Almost mirroring TikTok’s Black Mirror-esque promotion of infinite doom scrolling. Ignoring the psychological impact of consuming content in this way there’s a more concerning impact from a business perspective. It’s something I’ve been wanting to write about for a while. Are YouTube actively killing their own platform?
Need to embed YouTube videos on your website? Did you know this has potential implications for GDPR? Did you know they can slow your website down? This little plugin fixes all that!
A bit of a break from the website series so you can skip this one if you don’t want to follow the journey of this channel. In this article I’m making the actual YouTube channel for this website.